Organic agriculture is a knowledge-intensive business. Until now, organic farmers and processors have been remarkably successful with relatively low scientific support. However, to meet the increasing demand for Canadian organic products , it will be necessary to grow the sector in unprecedented ways. The original organic pioneers need new recruits. Canadian farmers and processors have a tradition of adopting products and methods developed by scientific investigation. The key is for these practitioners to have timely access to clearly presented, credible information. Furthermore, this information should be available to extension agents and farm magazines to facilitate adoption of research results as quickly as they become available. The results will be systematically presented on the OACC website (www.oacc.info), in bulletins and newspaper articles and directly to participating industry partners. OACC will also assist practitioners to contact researchers as more specific information is required. Many practitioners have donated funds are keenly interested in the results.The feedback of practitioners is also expected to improve and refine the research as it progresses. Commercialization is expected to be the inevitable consequence.
